Material Handling Network

April 2019 Issue

January 2019 Material Handling Directory

2019 Inserts



This just in from...

Fork Lift

Social Media Links

View Printer Friendly

What about me?

Monday, September 28, 2015

This cartoon appeared in last week’s TRO Ezine and I thought of you. It reminded me of the “SBC.” This stands for the "Social Bafoon Curse.”

Today's message has little to do with travel, and a lot to do with your social status.
In not so many words, the SBC sounds like this: “You think that is cool, wait until you hear what I have to say.” It shows its ugly face when one person in a group shares some good news only to be trumped by the next person's "exciting information." The other people in the group immediately interpret this as a sign that it is time to play “one-upmanship.”

It may unfold something like this: “My daughter just graduated from The University of Miami.” “Oh! My son just graduated and we had a big party and he came with his fiancé and we bought him a car and 300 people came and he looks like Brad Pitt and I wore my red dress and… and … and.”

I am certain that you are guilty of exhibiting the SBC now and then, and I suggest that you cease this borish behavior at once. It is the fastest way to reach a dead end street when it comes to establishing a meaningful relationship.

BETTER: Remember that “nobody cares about your stories.” Too harsh? I’ll say it again.“NOBODY CARES ABOUT YOUR STORIES.” They care about “their” stories. You are well advised to probe deeper into their stories by asking questions. To the first person announcing her daughter’s graduation, you might say, “That is terrific. What did she major in? What is she planning to do next? Did she ever skip class and hang out on South Beach? Did she ever spot Don Johnson? (That last one was for you old folks lie me.) You get the picture.

Now that I have brought it to your attention, you will notice the SB Curse happening everywhere. Just don’t become a practitioner yourself. Get into other people’s stories. You will be glad you did. You already know your stories and other people only care about theirs. Become The Exception. Get into them.

Become the Exception - Mike Marchev is a marketing humorist who has the skill to motivate. He shares his personal experiences and lessons in a fun, light and refreshing fashion through his monthly articles. Learn more about Mike at