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Stärke Material Handling Group launches U.S. dealer network

Wednesday, June 1, 2011

When Stärke Material Handling Group first conceived a new line of material handling equipment the focus was on gathering the best manufacturers from around the world and creating a unique concept – a professionally marketed, full selection, material handling line that is reliable, efficient, ergonomic and of excellent value. Combining this well branded package in a dealer co-operative partnership – the Stärke identity was born.

After a successful launch within the thirty dealer strong Canadian network, Stärke is pleased to announce the acceptance of dealer applications from organizations throughout the United States. “Some of our first units have already been shipped into the southern United States” says Jim Chesla, General Manager for Stärke MHG, “we are getting a very positive response from our customers and dealers.”

Felipe Geangen - Customer Warehouse and Operations Manager from Locheschia Marietta, a customer of Stärke dealer TLW Equipment Services in Rome, Georgia, has commented that the new Stärke LiftMaxx EPS models are “like a Mercedes,” having outstanding responsiveness. This solidifying the extensive development and years of experience that went into fine tuning the manufacturing of the Stärke line.

The unique dealer co-operative partnership is an integral part of Stärke’s identity.

Offering marketing services to dealers free of charge including traditional brochures and printed goods, Stärke takes these services one step further - offering graphic and web
design, search engine optimization, and social media services and expertise to all dealers.

“We aren’t Toyota, Hyster, or Nissan. At Stärke we understand that the needs of dealers are different than they have been in the past, we want to help with that transition” says Chesla, confirming this is how the cooperative ideal was formed, “we work with our dealers to develop marketing plans and advertisements, and to assure that they have the tools to be successful in their markets across North America.” Stärke also acknowledges
that the key to their success not only lies in having a reliable and celebrated product, each line needs to be backed by accessible parts and knowledgeable technical support.

“Before any new model is delivered we have the parts and training to support it” says Chesla, “we have years of experience with material handling equipment, and it shows.”

And years of experience is not an exaggeration, Stärke’s sister company and Stärke dealer, Lucas Liftruck Services, is a second generation family run business founded in 1939 – lending over 70 years of mechanical expertise.

Stärke Material Handling Group recently officially launched the LiftMaxx line of manual and electric pallet trucks and stackers, and also distributes the Stärke Energy line of electric forklifts, and the Stärke Professional and Elite lines of Internal Combustion
Counterbalance Forklift Trucks.

For more information about Stärke, and its products and services visit or Those interested in becoming a Stärke dealer are urged to contact Jim Chesla, General Manager at 877/435-4352 or

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